Why is privacy important for your association?
Maximize your current member data and improve your data collection processes
Open up discussions internally about the processes your association currently has in place around data collection, security and privacy. Identify what member data you currently have and determine how relevant the data you have is and how you can clean it up to strengthen your member database.
Strengthen your association’s value to members
In the exercise of re-writing your processes around data collection and privacy, your association will need to revisit your mission, vision and values. This will allow your association to identify unique ways around how you can further promote the value of your association to members – as a trustworthy advocate for their rights around data protection and privacy.
Open, transparent conversations with members
Open up the discussion with members around data to communicate what your association is continually doing to protect their data. Don’t discount the benefits of discussing data privacy just because it seems scary to open that can of worms. Your efforts to frequently communicate that your association is committed to protecting their right to privacy enables your team to build deeper relationships with your members.
Reduce risk and the potential of a data breach
While you can never eliminate all risk, the goal of your privacy program should be to provide reasonable assurance that you have made informed decisions related to the security and the processing of the personal information in your possession. Utilize all of the resources available to you online, including information sharing organizations such as US-CERT and ISACA. Chat with relevant stakeholders, and knowledge experts to reduce the risks your association may face around member data.
Developing a privacy program instills you are committed to continually improving your data collection and security process with a keen focus on privacy, for your member’s protection. Your association should review the personal data you store about your members and your association’s existing processes on a recurring basis. You can determine how frequently this happens – ideally on a quarterly basis. The goal of a recurring privacy and data review is to identify what member data is necessary and to dispose of what is unnecessary. Go beyond being transparent. Continually communicate to your members how your association protects their data – exceed member’s expectations, harnesses their trust in your association.